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What is MAP? (Minimum Advertised Pricing)
Some manufacturer's of sleep apnea equipment, like CPAP machines, masks, and accessories, have established minimum advertising prices that online (e-commerce) web stores must follow in order to sell these products online. How can the customer get around these policies if they want to buy at the lowest possible price? The answer is simple, yet complicated. The reason most people shop online is so that they can make the purchase quickly, from the comfort of their own home, without having to "talk" to a real person. They usually want to shop around and then check out online, using a credit card. They scroll thru the items that they are interested in, looking for the lowest prices or the best deals. The MAP policy pricing keeps the customers away from looking at the higher priced machines, therefore, the customer usually decides between one of the lower priced options.
Just about the only way to get the MAP products at lower prices is to look around at the website, find what you want, and either email and ask for the low price, or call in to get the best price. The manufacturer's don't have a problem with the online retailers selling the items for less than the MAP price, they just cannot "advertise" the lower price. You can view our lowest price online by adding the product to your shopping cart and deciding then if you wish to purchase it. An alternative way is to call us 1 (888) 718-8633.
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